Merida Bikes Are proud to be a new partner of the Contact Lake Taupo Cycle Challenge. Merida; manufactured according to uncompromising quality standards and tested by the world beating Merida Multivan Team riders. Merida represents reliability with quality back up service. With an extenstive range of Merida bikes in NZ, there is a bike to cater for all requirments. | 
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More FM
More FM Taupo is proud and excited to once again be the radio partner for the 2012 Contact Lake Taupo Cycle Challenge.
93.6 More FM is Taupo’s Award Winning Community Based Radio Station, with an all-round dedicated team. An integral part of our role is to keep our listeners updated on all aspects of this iconic event.
More FM Taupo were awarded best provincial station for the fourth time in six years and best provincial breakfast show for the second time, at the 2012 New Zealand Radio Awards.
We love being a part of the Contact Lake Taupo Cycle Challenge and would like to take this opportunity to welcome all competitors and supporters to the Great Lake Taupo District, and wish everyone well for this year’s event!
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The New Zealand Herald
The Herald is proud to sponsor the Contact Lake Taupo Cycle Challenge for the first time in 2012, and will be supporting the event with competitions and coverage as well as be entering our own Herald team in the event.
Connecting with more than 1 million New Zealanders each week, The New Zealand Herald is the country’s number one daily newspaper. At the 2012 Canon Media Awards, Weekend Herald won ‘Newspaper of the Year’, and CANVAS won best newspaper inserted magazine.
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Peak Fuel So you can last the distance, New Zealand’s own Peak Fuel has been scientifically designed to give you maximum performance. With a range of drinks, gels, bars and recovery formulas in a variety of flavours, Peak Fuel helps you go longer, stronger. | 
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SILVER SPONSORS | |
Forrest Wines
The Forrest winery was launched in 1988 by Drs John and Brigid Forrest and was one of the first wineries in the Marlborough region. With over 24 years of winegrowing experience and a hands-on approach to growing, making and marketing wines, the Doctors’ are unique, owning vineyards in Marlborough, Otago and Gimblett Gravels Hawkes Bay – New Zealand’s premier terroir! Dr John brings to winemaking the discipline of a scientist and his own exuberant artistic flair, focusing on making premium wines that reflect the land they are grown upon | 
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Barfoot and Thompson Barfoot & Thompson is Auckland's leading real estate company selling 1 in 3 Auckland homes. With over 90 years of experience we know what needs to be done to achieve the best price for you. We also believe in keeping our commission rates among the most competitive in the market. So when you list your home with us, you can feel confident that you’re receiving great value all round.
We do more than sell real estate, we are actively involve in our community through sponsorships such as the Starship Foundation, Barfoot & Thompson World Triathlon, the Blues and now also proud partners of the Lake Taupo Cycle Challenge.
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Wings and Wheels
Wings and Wheels Hyundai is delighted to align our company with The Lake Taupo Cycle Challenge as the provider of the 2012 major spot prize – The Hyundai i20 GLS.
We love to be involved in the local community and this is a great opportunity to support a positive healthy event that puts so much back into our local district. Wings and Wheels Hyundai want to wish all 2012 entrants a safe ride and are on standby to make your next vehicle purchase an outstanding experience. Please feel free to call in and see our friendly team. | 
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Adidas Eyewear
Need a cool set of stylish sunglasses? Adidas Eyewear have some of the most stylish sunglasses around. | 
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Vittoria
Designed exclusively for this event the VITTORIA Lake Taupo Cycle Challenge Pro bicycle tyre offers excellent performance on New Zealand’s rough, abrasive road surfaces. The tough, flexible, nylon weave casing combined with Vittoria’s original PRB (Puncture Resistant Belt) placed under the tread fights off tube piercing debris - while the Aramid Endura 3D tread compound with slick centre and treaded edges gives confident grip, road feel and excellent durability.
With a Kevlar Pro folding bead to ensure fitting is a breeze the 700c x 23mm size fits every standard 700c road bike wheel.
The VITTORIA Lake Taupo Cycle Challenge Pro tyre is available from all good bicycle stores throughout the country.. | 
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OPI OPI is renowned globally for its brilliant, chip-resistant, formula available in over 200 colours. Selling more than 25 million bottles annually OPI sets the fashion for the best manicured nails in Hollywood and boasts a long list of celebrity fans. | 
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| NZ Mountain Biker Magazine Each issue contains a mix of practical and informative features including Workshop, Where to Ride, Skills, Bike Reviews, Products and Product Review sections. These sit alongside entertaining main features including trail stories, rider profiles, interviews, overseas riding trips, event coverage and anything else that is happening in the mountain bike world. www.nzmtbr.co.nz | 
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| NZ Road Cyclist Magazine
New Zealand’s only dedicated Road Cycling magazine.
New Zealand Road Cyclist captures all aspects of road cycling from a distinctly Kiwi perspective in a format that aims to inform, inspire, educate and entertain readers. Written by cyclists for cyclists each issue of New Zealand Road Cyclist contains a mix of practical and informative editorial which sits alongside entertaining and inspirational main features. www.nzroadcyclist.co.nz
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| Export 33 Export 33 is the perfect combination of full flavour and strength (4.6% ABV), with the added bonus of low carbohydrates. By naturally brewing it for 33% longer, the sugars you don’t need are removed, but you still get all the taste you want. Export 33 also has all natural ingredients – no additives or preservatives. Export 33 was name ‘Best Low Carbohydrate Beer in New Zealand’ in 2009 & 2010, as well as winning a Gold medal at the prestigious Monde Selection awards in Belgium. |  |
| Polar Listening to your body is one thing, understanding what it is telling you is a different story. Polar caters for all levels of fitness by offering a comprehensive product range, along with essential support and advice. Everything from improving an athlete's sports performance to helping people enjoy a healthier lifestyle, and aiding rehabilitation and weight management. To see the full range of Polar Heart Rate Monitors and Accessories visit www.polarheart.co.nz | .jpg "POLAR LOGO (Small)")
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| Hilton Lake Taupo The charming Hilton Lake Taupo hotel is located just a short drive from the town centre and features sweeping views over NZ's largest lake and the mountains of Tongariro National Park. Hilton Lake Taupo offers remarkable facilities to its guests: a thermally heated spa and pool, sauna & steam room, a fitness centre and a tennis court. Our on site restaurant and bar caters to all ages and is open for breakfast, lunch and dinner. Reserve your room 21 days in advance to receive a 20% discount on all room types. Click here to book your stay www.laketaupo.hilton.com and enjoy a rejuvenating rest before and after your challenge! | 
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TRAILlite ‘We are New Zealand's premium location for new and pre-owned caravans and motorhomes sales and service. Our purpose-built factory and yard is one of the largest caravan and motorhome centres in New Zealand with great brands including TRAILlite, RoadCraft and Leisure Line. If you have a quality Trade-in caravan or motorhome, be sure to talk to us first. As a 50-year old family owned business we go to extremes to ensure a great customer experience.’ |  |
Sundance Spas Take some time to relax and unwind. Feel the tension and muscle soreness from a hard workout fade in the warm massaging water. One uniquely effective brand of hydrotherapy does this better for you than any other in superbly engineered, beautifully designed spas...Welcome to Sundance Spas! |  
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| Tissot Tissot has been pioneering craftsmanship and innovation since its foundation in 1853. As an official timekeeper of several local and global sporting events, Tissot is committed to respecting tradition, underlining its core values of performance and precision. For over 155 years the company has had its home in the Swiss watch making town of Le Locle and now has a presence in over 150 countries. Call 0508 566 300 within NZ or visit www.tissot.ch for details your nearest official Tissot retailer. |  
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| The Sound The Sound is a new radio station that broadcasts all over New Zealand. We play the greatest music of all time, including Fleetwood Mac, The Beatles, David Bowie, The Eagles, Queen and many more. We cater for a predominently male audience who enjoy lots of quality music from the 70's and 80's and little talk. |  |
FRED Creating visual impact and online influence that transforms businesses into brands, FRED is an award winning agency that specialises in brand and identity development, creative design, campaign messaging, website design and online business development. 2012 marks our third year of our association with Contact Lake Taupo Cycle Challenge, guiding the event's visual messaging, developing all promotional material and overseeing the online presence of New Zealand's Largest Cycle Event. We'd love you to learn more about FRED, visit us at www.fredweb.co.nz to view our portfolio. | 
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