Sport & Lifestyle Expo

& Event Village Displays

Get ready to be inspired at the Lake Taupō Cycle Challenge Sport and Lifestyle Expo! Whether you're a visitor or an exhibitor, this is your chance to dive into a vibrant hub of cycling, adventure and wellness.

On Friday, during registration day, explore the latest gear, innovations, and wellness offerings.

Then, on Saturday, the Event Village comes alive with a dynamic atmosphere where riders and spectators can enjoy the likes of sampling, experiences, food, beverages, and entertainment.

Don’t miss out — this is where passion meets performance!

For more information about being an exhibitor on either Friday or Saturday, with the opportunity to engage with an estimated 8,000 visitors, contact Jenni at admin@cyclechallenge.com

“Exhibiting at the Lake Taupō Cycle Challenge expo was a fantastic experience, a great crowd of passionate cyclists and a brilliant opportunity to connect with our target audience in one place.”

-Libby Bramwell, Nutrition & Sustainability Manager, Brittain Wynyard

Here’s what some of our past exhibitors have had to say:

"The opportunity to display our Suzuki vehicles at the Lake Taupō Cycle Challenge allows us to engage directly with participants and showcase our product range.  Last year we had multiple sales generated from the event which is a positive reinforcement of our involvement." 

-Gary Collins, CEO & Executive General Manager Automobile, Suzuki New Zealand

“With most expos and trade show stands, it’s often hard to quantify any type of conversion to actual sales and brand development but we’ve found the past year’s opportunity in having our larger trade stand has given us an opportunity to showcase a wider range of products and create a lasting impression for our potential customers. One such customer was in a rush when grabbing his registration and just need to get in and out and our display caught his eye. Although he didn’t have time to stay and chat, he later contacted us, discussed extensively and purchased our demo bike that was on display that evidently created a lasting impression.”

 -Mel, Winspace NZ