Our Who and Why

At the Lake Taupō Cycle Challenge, we’re privileged to deliver one of New Zealand’s largest, most sought after and loved participation events - an event that is as much about people as it is about performance. Driven by a deep passion for the Taupō region, we take pride in showcasing its stunning landscapes, roads, and trails, while celebrating the simple joy of riding. Every decision we make is grounded in creating unforgettable moments, building a vibrant community, inspiring connection, and putting genuine smiles on the faces of thousands of riders and supporters each year.

Our mission is to create an event that truly offers something for everyone - an experience that inspires individuals to step outside their comfort zone, set personal goals, and achieve more than they thought possible. Whether it’s a first-time rider, a weekend warrior or pro, the Cycle Challenge is designed to be inclusive, welcoming, and rewarding. We are committed to delivering an event that stands apart for its exceptional organisation, unwavering focus on safety, and ability to put participants at the very heart of everything we do.

Across nearly five decades, the Lake Taupō Cycle Challenge has grown into an iconic Kiwi event, woven into the fabric of generations and etched into the memories of riders from around the world. As custodians of this legacy, we carry a strong sense of responsibility to honour its past while continuing to evolve it for the future, ensuring it remains a must-do experience for both New Zealanders and international visitors alike.

Delivered by a small, passionate team of proud locals, this world-class event has grown from humble grassroots beginnings into one of the country’s most recognised sporting occasions. Beyond the ride itself, the event delivers significant economic benefit to the Taupō region and operates with purpose, as a Rotary-led initiative under a charitable trust, with surpluses reinvested back into the community to support meaningful causes.

Ultimately, our ambition is simple: that every participant walks away feeling inspired, accomplished, and part of something special. We strive for the Cycle Challenge to be seen as innovative, aspirational, inclusive, and above all, an unforgettable experience—widely regarded as the best event of its kind.

The Lake Taupō Cycle Challenge Team